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All Categories Settings How to Apply for a D-U-N-S Number for Google Play Store

How to Apply for a D-U-N-S Number for Google Play Store

Written by Saurabh
Updated 6 days ago

If you are planning to upload your business app to the Google Play Store as an organisation, you need a D-U-N-S Number. This number helps verify your business globally.


Why Do You Need a D-U-N-S Number?

  • It is mandatory for setting up your Google Play Console developer account as an organisation.
  • It acts as a global business identification number, trusted by Google and other platforms.

Step-by-Step Process to Apply for D-U-N-S Number

Submit Initial Request

  • Visit the official Dun & Bradstreet India DUNS registration page:
    Click here to visit D&B DUNS Registration

  • Choose Request for New DUNS.

  • Fill in the basic form with your legal business name, city, contact details, and submit.


Within 1-2 weeks, you will receive an email with a link to fill in detailed information about your business.


Keep These Details Ready Before Filling the Detailed Form

Company Information

  • Legal Business Name
  • Trading Style/Brand Name (if any)
  • Business Address with Pincode
  • State, City
  • Business Phone Number and Email
  • Website (if available)

Requester Details

  • Your Name (First & Last Name)
  • Mobile Number
  • Designation (example: Founder, CEO)

Business Registration

  • Year of Establishment
  • ROC Registration Number (if available)
  • Legal Status (example: Proprietorship, Private Limited)
  • MNC Status
  • Certificate Type (example: GST Certificate, PAN)
  • PAN Number
  • GST Number
  • Documents to Upload (zip file less than 5MB):
    • Incorporation Certificate or Partnership Deed
    • GST Certificate (or PAN if GST not available)
    • Address Proof (Latest Utility Bill or Rent Agreement)

Operations & Management

  • Industry Type (example: Service)
  • Line of Business (example: Delivery Service Provider, App Development)
  • Total Sales (₹)
  • Total Export (₹) (if applicable)
  • Fiscal Year (current year)
  • Number of Employees
  • Number of Personal Computers

Director Details

  • Director’s Full Name
  • Designation
  • Function (optional)

Purpose of D-U-N-S Request

  • Example answer: I’m applying for Google Play Console to upload my Business App to Playstore.

Submit the Detailed Form

  • After filling in all tabs (Company Information, Requester Details, Business Registration, Operations & Management), click Submit.

Confirmation and Expected Timeline

  • After submission, you will receive a confirmation email with your request reference number.

  • The email will mention an expected date to receive your D-U-N-S Number, usually within 25-30 working days from detailed submission.
    Note: Most users receive it on or before the mentioned date.


Final D-U-N-S Number Email

  • You will receive a final email containing your D-U-N-S Number and business details as recorded in Dun & Bradstreet’s database.

  • Save this number securely for your Google Play Console verification process.


Important Tips

  • Use Google Chrome browser to fill the form.
  • Ensure all documents are clear and in pdf, jpg, jpeg format before creating the zip file.
  • Double-check all details before submitting to avoid delays in approval.

By following these steps carefully, you can obtain your D-U-N-S Number smoothly and continue with your Google Play Console organisation account setup without issues.

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