Markup calculator
Set your selling price from what a product costs you. Enter a markup percentage and see the price to charge, the profit and the margin it works out to.
- Free
- No sign-up
- Runs in your browser
How to use the markup calculator
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Enter your cost
What one unit costs you, including packing.
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Enter your markup
The percentage you add on top of cost.
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Get your price
See the selling price, profit per unit and margin.
How markup works
Selling price = cost × (1 + markup). A cost of 200 with a 50% markup sells for 300.
The margin on that sale is lower than the markup: 100 profit on a 300 price is a 33.3% margin.
Many shops use a standard markup per category, then adjust for competition and demand.
Common questions
Is markup the same as margin?
No. Markup is profit divided by cost; margin is profit divided by price. A 100% markup is a 50% margin.
What markup should I use?
Start from your costs and what similar products sell for. Many retailers mark up between 50% and 100%, and handmade goods often more, but your own numbers matter most.
More free tools
- GST calculator Add or remove GST from any price, with CGST, SGST and IGST.
- Profit margin calculator Profit, margin and markup from cost and price, or the price for a target margin.
- Discount calculator Sale price and savings from a percentage or flat discount.
- Marketplace commission calculator What a marketplace or delivery app commission costs you a month and a year.
- Break-even calculator How many units you must sell each month to cover your costs.
- Business name generator Name ideas for your shop, brand or online store.
Change prices in bulk
Update prices for hundreds of products at once from a spreadsheet in Zepio, whenever your costs change.
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