Facebook Pixel
Paste your Pixel ID to track visits and purchases from Facebook and Instagram ads. Add the Conversions API so fewer purchases are missed.
What it does
To know which ads bring sales, Meta needs to see the purchases. The Pixel reports them from the customer's browser. The Conversions API also reports each purchase from our server, which still works when a browser blocks tracking.
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Pixel. Visits and purchases from the browser.
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Conversions API. Purchases sent from the server as well.
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Better ad reporting. Fewer purchases missed.
Set it up
A few minutes, no code. You need an account with the tool itself.
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In Meta Events Manager, open your data source and copy the Pixel ID.
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For the Conversions API, generate an access token in the same data source's settings.
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In your Zepio admin, open Plugins › Facebook Pixel, switch it on and paste the Pixel ID.
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Optionally switch on the Conversions API, paste the access token and save.
More plugins like this
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Google Analytics
See who visits and where they come from.
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Google Tag Manager
Add any tracking tag without touching code.
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Microsoft Clarity
Free heatmaps and session recordings.
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Hotjar
Heatmaps and recordings with Hotjar.
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Google Search Console
Verify your store with Google Search.
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Facebook Domain Verification
Verify your domain with Meta for ads.
Questions about Facebook Pixel
Do I need the Conversions API?
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